We are a new breed of creative company designed for the experience age.

Experience is everything.

D&Co is an experience design consultancy that leverages the power of brand, CX, innovation, human centred design, technology and expert management to create connected experiences that enhance the lives of real people.

We are a new breed of creative company designed for the experience age. We recognised the need to reinvent the traditional model so we created D&Co, a networked collective of specialists that come together to solve today’s ‘wicked’ problems.

We passionately believe that our pursuit of customer experience excellence for our clients is a critical component to delivering business growth as we enter an era where experience innovation will drive successful business transformation.

Powered by People
We only work with good-hearted people who are outstanding at what they do. Our team comprises pragmatic thinkers and true industry pioneers dedicated to transforming your business aspirations into lived experiences – and tangible market successes.

Strategic Synergy
With sharp analytical skills and creative thinking, our specialists dissect complex challenges to propose solutions that are not only ‘human smart’ but also aligned with your long-term goals.

Committed to Conscience
At the heart of D&Co is a commitment to enhancing social value through responsible business practices, and simply being decent people. We help brands cultivate a genuine human connection, driving positive change to make your success synonymous with societal improvement.

D&Co are also committed to doing the right thing. We regularly donate to causes close to our heart. In recent times we have gifted a significant amount of our teams time to Homes of Devonport, a cause that raised almost $100k for Dementia and Hospice. We have also made significant donations to Auckland City Mission, Help for Hospo and Eat My Lunch over the years.

Russ Douglas
Founder & Principal Strategist

Russell is a multi-award winning brand and customer experience strategist and creative consultant who has been helping clients bring their brands to life for the past 25 years using design led thinking to re-imagine the brand and customer experience.

He works across the world, and has led projects for many top international brands including British Airways, O2, Air New Zealand, Z Energy, New World, Mitre 10, Southern Cross, PAK’nSAVE, Loyalty NZ, Meridian Energy, Radisson Blu Edwardian Hotels, NAB, Australia Post and Fonterra.

He has spent a considerable amount of time in North America helping IDAIR (a Panasonic Avionics and Lufthansa joint venture). This project involved developing an entirely new product suite for their VVIP in-flight entertainment clients ranging from heads of state and royalty to billionaires – perhaps one of the toughest customer segments in the world.

Closer to home Russell was instrumental in the development of Air New Zealand’s in-flight entertainment experience and is behind Z’s innovative ‘ShareTank’ world first and ‘Fastlane’ the fly-through fuelling experience. He and his team used primary design thinking methods to design a vision for the Future of Loyalty which has led to several ideas being green lit to exit the innovation process into commercialisation. Russell and his team at D&Co have also been working closely with Foodstuffs NZ on the development of the New World ‘Moments that Matter’ CX Strategy and customer focused marketing campaigns as well as service design for PAK’nSAVE. The team have also completed work on Mitre 10’s CX Strategy and Southern Cross’ CX Strategy and innovation design sprints.

Russell’s philosophy to all things Brand and CX is a simple one. He’s passionate about the end user and believes that human-centred design methods are essential in delivering business growth. When the customer is delighted, more often than not, revenue and brand engagement quickly follows. Russell is also a regular international keynote speaker and design thinking facilitator. Find out more here.

Outside of D&Co Russ is addicted to kitesurfing and if the wind is up and the tide is right there may be some gaps in his responses to your calls and emails!

+64 (0)22 0672 689
russ@dandco.nz

The D&Co Collective
Brand. Experience. Innovation. Transformation.

We are a new breed of creative company designed for the experience age. We recognised the need to reinvent the traditional model so we created D&Co, a networked collective of Brand, CX, Innovation & Transformation specialists that come together to solve today’s ‘wicked’ problems.

The D&Co team are a collective of some of New Zealand’s best Brand, CX, Innovation, Service Design, Digital, human-centred design practitioners and coaches in New Zealand.

Underpinning this is our Transformation division, helping progressive businesses to deliver exceptional outcomes through rigorous program management, project management, and agile consultancy.

Our teams are carefully tailored to specific client challenges and work closely with your internal teams on the development of initiatives.