Exploring New Ways to Drive Growth at PAK’nSAVE.
Background.
Foodstuffs NZ had been working with D&Co for over 18 months on a number of New World innovation sprints and CX so when their sister brand PAK’nSAVE wanted to explore new in-store formats they reached out to D&Co.
The goal.
To develop fresh thinking to help transform a key in-store experience for PAK’nSAVE.
Deliverables:
Desktop research. Ideation workshop design and facilitation.
Concept affinity clustering and synthesis. Prototyping.
Customer testing. Concept refinement. Concept modelling and development.
We used 10 types of innovation to explore fresh thinking.
“As competition in the grocery sector continues at pace with an increase in new and disruptive entrants, online pure plays as well continued pressure from other supermarket chains we need to be laser focussed on the brand and customer experience innovations. At the same time we need to be confident that the work we do has the greatest chance of success.
We've worked with Russ and the team at D&Co over the past 18 months on a range of brand, customer experience and innovation led projects ranging from marketing campaign ideation and testing using D&Co's highly effective methods to an innovation led design sprint and ongoing programme to reinvent a key in-store experience.
D&Co's collaborative approach and passion for CX and innovation is infectious and we continue to work with their team as we accelerate our brand, experience and innovation agenda.”
— Kamran Kazalbash, Head of Marketing & CX, PAK’nSAVE & Four Square
Related work.
New World
CX Strategy.
Z Energy
The Future of Loyalty.
Z Energy
Fastlane - Design Sprint.