Anchor FP Global Brand Campaign
Butter. Naturally Better.
Background
D&Co partnered with Anchor Food Professionals to respond rapidly to a significant global business challenge created by rising butter prices. We developed a strategic positioning and campaign platform designed to reinforce the benefits and value of butter across key Asian and Middle Eastern markets.
D&Co expertise
Brand Strategy · Brand Positioning · B2B Marketing · Global Campaign · Creative Strategy
The challenge
Anchor FP required assistance with a strategic positioning programme to help communicate the benefits of butter to customers around the globe.
“D&Co have been a breath of fresh air to work with bringing customer-centric thinking, creativity and pace to everything they touch.
We recently faced a serious business challenge across our global bakery customer base due to the continued increases in global butter prices. Russ and his team responded to the challenge with urgency, created solutions, and delivered them across Asia and Middle East within 6 weeks of our initial conversation.
Working with Russ across a number of Anchor Food Professionals projects has always been collaborative, transparent and refreshing, and I would recommend D&Co to anyone who is looking for this dynamic, fresh approach to delivering great work.”
— Susan Cassidy, GM Global Marketing, Brand & Communication at Anchor FP
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