
What is
Experience.eQ™
Experience eQ™ is D&Co’s powerful system for shaping and accelerating the strategies, brands, experiences, innovations, and transformations that truly matter - powered by the unique integration of human insight (IQ), emotional intelligence (EQ), and advanced technology (AI).

At the heart of is our strategic integration of:
Human Insight
Deep strategic expertise, rigorous analysis, and customer-led design thinking that gives your business clarity, precision, and meaningful differentiation.
Emotional Intelligence
Proven tools and methodologies that pinpoint what emotionally resonates, enabling the creation of strategies, brands, experiences, innovations, and transformations that feel inherently right and build lasting customer relationships.
Digital Accceleration
A dynamic suite of advanced AI tools, agents and platforms designed to rapidly synthesise insights, optimise outputs, and significantly accelerate the pace, scale, and accuracy of your outcomes, always guided by our IQ and EQ lenses to ensure human-centred impact.
The outcome is consistently powerful across your business
Breakthrough strategic clarity, differentiated brands, memorable experiences, transformative innovations, and enduring organisational change - all smarter, faster, and delivered with deep human expertise and advanced system-led thinking.
At D&Co, we believe exceptional outcomes happen at the intersection of IQ, EQ, and AI.
Our Experience.eQ™ system integrates these three critical lenses to design, deliver, and accelerate your business’s growth and customer experiences. Here’s how we put this powerful combination to work:
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We reveal hidden opportunities through rigorous research and insight-driven strategic planning. Our strategic facilitators unlock clarity and consensus, pinpointing exactly where you should play and how you can win.
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Our strategic approach balances rational decision-making with emotional resonance, ensuring your business ambitions inspire and motivate stakeholders.
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We deploy advanced analytics and predictive foresight to rapidly test, validate, and scale winning strategies, accelerating your business’s time-to-impact.
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We articulate brand strategies that are informed by deep customer insights and market intelligence, aligning brands to human needs and aspirations.
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We craft emotionally resonant brand identities, stories, and experiences, creating deep connections with your customers at every interaction.
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AI-driven creative and analytical tools empower rapid Voice of Business and Voice of Customer synthesis, naming, brand voice execution, prototyping, testing, and iteration, enabling you to swiftly adapt and scale in dynamic markets.
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We gather authentic insights through ethnographic studies, direct interviews, and quantitative research—shaping experiences that matter deeply to your customers.
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We identify and enhance your customers’ critical emotional moments, designing powerful experiences that build loyalty, trust, and advocacy.
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AI accelerates your CX Strategy by intelligently synthesising vast amounts of customer data and interview transcripts into critical, actionable insights. This AI-driven approach powers precise personalisation, journey optimisation, and predictive interventions, enabling you to proactively deliver tailored customer experiences at scale.
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We discover unmet customer needs, proactively identifying opportunities for meaningful innovations grounded in human truth.
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Our emotionally intelligent innovation processes ensure new products and services resonate deeply, driving market adoption and long-term growth.
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Accelerate your innovation lifecycle through rapid AI-enhanced prototyping, predictive trend-spotting, and validation, ensuring innovation stays agile and market-ready.
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Our senior specialists leverage deep operational and industry insights to guide your business through critical change, embedding lasting impact.
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We sensitively navigate organisational change, embedding a culture that inspires engagement, trust, and ongoing commitment across your teams.
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AI-driven tools streamline project management, enhance productivity, and proactively mitigate risks, empowering rapid, confident, and impactful transformation delivery.

Why choose from D&Co?
Clarity & Speed
Quickly uncover opportunities, reduce uncertainty, and accelerate strategic decision-making.
Relevance & Resonance
Deeply resonate with your customers by addressing both functional needs and emotional desires, building stronger, lasting relationships.
Innovation & Growth
Rapidly bring validated, customer-centric innovations to market, increasing your competitiveness and impact.
Operational Excellence
Enhance efficiency, responsiveness, and adaptability across your organisation, embedding sustainable performance improvements.
