Innovate
The best innovations are driven by simple, human insights – sometimes by solving problems people didn't even know they had. Using proven proprietary methods and fun, engaging processes, we’ll make sure your innovation outputs have the best possible chance of survival in a ‘why would we even bother’ customer world.
How
we can help
Customer Insight (Ethnography, Walk a Mile, Interviewing, Quant)
We gather deep insights through ethnography, "walk a mile" experiences, interviews, and quantitative research to understand customer behaviours, needs, and opportunities.
Growth Strategy
We develop strategic growth plans that identify new market opportunities, optimise existing operations, and drive business expansion.
Customer Opportunity Modelling
Our team creates detailed models to identify and evaluate potential customer opportunities, ensuring strategic investments and innovations align with market demands.
Concept Development
We generate and refine innovative concepts using our Experience Innovation System that align with your business goals and customer needs, ensuring a strong foundation for future development.
MVP Development
We develop Minimum Viable Products (MVPs) to test core functionalities and gather user feedback, enabling rapid iteration and validation of new ideas.
Prototyping, Testing, Iterating and Piloting
Our iterative process involves creating prototypes, testing them with real users, refining based on feedback, and piloting to ensure viability and effectiveness.
Go to Market Strategy
We design and implement go-to-market strategies that effectively introduce new products and services to the market, driving adoption and success.
Trend Reports (supported by our NYC ‘futures’ agency)
We provide comprehensive trend reports, supported by our NYC ‘futures’ agency, to keep you informed of emerging trends and innovations that can impact your business.
Why choose Experience.eQ™ from D&Co?
D&Co's Experience.eQ™ combines strategic intelligence, emotional insight, and AI-powered acceleration to help organizations design and deliver exceptional customer experiences.
Unlock Bold, Human-Centred Innovations with Intelligence, Empathy, and Precision
What is Experience eQ™ for Innovation?
Experience eQ™ is D&Co’s proven method for creating, testing, and delivering powerful innovations that genuinely resonate—powered by the combined force of human insight (IQ), emotional intelligence (EQ), and advanced analytics and rapid prototyping (AI).
The best innovations start from simple, human truths—often solving problems customers didn't even know they had. By blending rigorous customer insight, creative bravery, and accelerated validation methods, we rapidly move your innovation from concept to commercial reality.
At the heart of Experience eQ™ for Innovation is our distinctive combination of:
IQ (HUMAN SMARTS):
Deep, human-centric insights and rigorous analytical thinking, guiding innovation that aligns clearly with genuine market opportunities.
EQ (EMOTIONAL INTELLIGENCE):
Tools and methodologies that reveal what truly resonates, helping your innovations achieve deeper emotional relevance and market impact.
AI (Rapid ACCELERATION):
Advanced innovation analytics, predictive modelling, rapid prototyping, and testing tools that speed up insight validation, reduce uncertainty, and accelerate time-to-market.
The result?
Innovative solutions that are intelligently grounded, emotionally resonant, and rapidly validated—giving your ideas the best possible chance of success in a crowded, competitive market.
What Makes Experience eQ™ for Innovation Different?
IQ – Human Smarts
Deep, actionable customer insights and rigorous analytical validation.
EQ – Emotional Intelligence
Innovations designed with empathy, emotional resonance, and genuine human connection.
AI – Creative Acceleration
Advanced innovation validation tools and rapid prototyping methods that accelerate idea-to-market timelines and reduce uncertainty.
From idea uncertainty to validated, human-centred innovation - Experience eQ™ for Innovation moves your organisation forward boldly, confidently, and rapidly.
If you're ready to accelerate human-centred innovation, let’s talk.
Brand Use Cases by Industry
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Transform trust, build emotional connections, and clearly communicate your distinct advantage.
Customer-centric brand positioning
Emotionally resonant visual and verbal identities
Brand strategies validated through market analytics and testing
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Differentiate through emotionally engaging, trust-building brand interactions.
Brand architectures that simplify complex portfolios
Compelling brand expressions and communication strategies
Immersive physical and digital brand experiences
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Create aspirational brands that deeply motivate, engage, and retain your community.
Strategic naming and brand architecture
Powerful, engaging content and campaign strategies
Visually compelling brand experiences aligned to wellness trends
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Rapidly position and scale market-ready brands and products, emotionally aligned to customer needs.
Fast-cycle naming and brand validation
Emotionally engaging packaging and interaction design
Go-to-market toolkits accelerated by AI-driven insights
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Humanise complex healthcare experiences, reducing anxiety and clearly communicating brand trust.
Brand strategy and identity to simplify complex services
Empathy-led visual and interaction design
Content strategies for clear, comforting communication
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Enhance brand appeal, clarify positioning, and improve engagement through emotive brand strategies.
Customer-focused brand positioning strategies
Distinctive identity and interaction design
Immersive spatial experiences and brand activations
If you're ready to move from customer insight to customer impact, let’s talk.
Innovate Case Studies
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WEL Networks
Unpacking our innovation process for WEL Networks and delivering We.EV
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We.EV
Say hello to We.EV - Powering businesses on the road to a brighter EV future
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Z Energy
Helping Z Energy to innovate their way to a world first in Fastlane