Brand
D&Co creates brands relevant to the experience age. We’re a blend of experienced individuals who combine logic, magic and relentless passion to build new brands, reposition existing ones, and ultimately deliver growth through an enduring business advantage.
How
we can help
Brand Strategy
We develop comprehensive brand strategies that align with your business objectives, ensuring a strong, coherent brand presence in the market.
Positioning
Our team helps define and articulate your brand’s unique positioning, differentiating you from competitors and resonating with your target audience.
Architecture
We create clear and organised brand architectures that structure your brand portfolio, ensuring consistency and clarity across all sub-brands and products.
Naming
We provide creative and strategic naming services, developing memorable and impactful names for your brand, products, or services.
Identity & Expression
We craft distinctive brand identities and expressions that capture the essence of your brand and communicate it effectively to your audience.
Visual & Interaction Design
Our designers create visually compelling design expressions for both digital and physical interactions, enhancing the overall customer experience.
Pop-up & Spatial Design
We design innovative and engaging pop-up and spatial experiences that bring your brand to life in physical environments, creating memorable customer interactions. We can also capture these in VR to ensure your experiences live on in the digital world.
Content Strategy & Development
We develop and execute content strategies that align with your brand goals, producing high-quality content that engages and informs your audience.
Marketing Strategy, Planning & Execution
Our team devises and implements effective marketing strategies, plans, and campaigns to promote your brand, drive engagement, and achieve business growth.
Why choose Experience.eQ™ from D&Co?
D&Co's Experience.eQ™ combines strategic intelligence, emotional insight, and AI-powered acceleration to help organizations design and deliver exceptional customer experiences.
Create Compelling, Future-Ready Brands with Intelligence, Empathy, and Precision
What is Experience eQ™ for Brand?
Experience eQ™ is D&Co’s proven approach for crafting and growing brands that truly matter in the experience age - powered by a unique integration of human insight (IQ), emotional intelligence (EQ), and advanced creative analytics (AI) we develop brands that resonate deeply and drive enduring business advantage.
At the heart of Experience eQ™ for Brand is our distinctive combination of:
IQ (HUMAN SMARTS):
Expert strategic thinking, rigorous market analysis, and creative clarity that gives your brand meaningful direction and differentiation.
EQ (EMOTIONAL INTELLIGENCE):
Empathy-driven methods to uncover emotional truths and design brand experiences that genuinely resonate, inspire loyalty, and build lasting relationships.
AI (CREATIVE ACCELERATION):
Advanced analytical tools and generative AI platforms that accelerate insight development, enhance creative precision, and rapidly validate brand, filtered through our human (IQ) and emotional (EQ) lenses for maximum impact.
The result?
Brands that are strategically sharp, emotionally powerful, and creatively compelling - built smarter, launched faster, and designed to thrive.
What Makes Experience eQ™ for Brand Different?
IQ – Human Smarts
Strategic depth, creative rigour, and brand insight clarity.
EQ – Emotional Intelligence
Brands and experiences that emotionally resonate, inspire loyalty, and create lasting connections.
AI – Creative Acceleration
Advanced analytical and generative tools that accelerate creativity, storytelling, validate concepts rapidly, and enhance brand precision.
From strategic ambiguity to clarity, emotional resonance, and commercial growth - Experience eQ™ for Brand moves your organisation forward decisively and distinctively.
If you're ready to build a brand that truly connects, let’s talk.
Brand Use Cases by Industry
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Transform trust, build emotional connections, and clearly communicate your distinct advantage.
Customer-centric brand positioning
Emotionally resonant visual and verbal identities
Brand strategies validated through market analytics and testing
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Differentiate through emotionally engaging, trust-building brand interactions.
Brand architectures that simplify complex portfolios
Compelling brand expressions and communication strategies
Immersive physical and digital brand experiences
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Create aspirational brands that deeply motivate, engage, and retain your community.
Strategic naming and brand architecture
Powerful, engaging content and campaign strategies
Visually compelling brand experiences aligned to wellness trends
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Rapidly position and scale market-ready brands and products, emotionally aligned to customer needs.
Fast-cycle naming and brand validation
Emotionally engaging packaging and interaction design
Go-to-market toolkits accelerated by AI-driven insights
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Humanise complex healthcare experiences, reducing anxiety and clearly communicating brand trust.
Brand strategy and identity to simplify complex services
Empathy-led visual and interaction design
Content strategies for clear, comforting communication
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Enhance brand appeal, clarify positioning, and improve engagement through emotive brand strategies.
Customer-focused brand positioning strategies
Distinctive identity and interaction design
Immersive spatial experiences and brand activations
If you're ready to move from customer insight to customer impact, let’s talk.
Brand Case Studies
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SeaLink
A timely refresh for the SeaLink brand
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We.EV
Say hello to We.EV - Powering businesses on the road to a brighter EV future
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Counties Energy
Say hello to Counties Energy - Energy reimagined