Strategy
We reveal hidden opportunities through rigorous research and insight-driven strategic planning. Our strategic facilitators unlock clarity and consensus, pinpointing exactly where you should play and how you can win.
How
we can help
Strategic Planning & Facilitation
Designing and running strategic planning sessions to define vision, priorities, and pathways for growth.
Business Model Innovation
Exploring and validating new or evolved business models to unlock value and competitive advantage.
Go-to-Market Strategy
Creating smart launch strategies for new products, services, or market expansions.
Market & Competitive Analysis
Deep diving into market trends, customer segments, and competitor positioning to inform smarter decisions.
Growth Strategy Development
Identifying high-potential opportunities to scale existing or adjacent offerings.
Customer Opportunity Mapping
Surfacing unmet needs and commercial whitespace through insight-led research and modelling.
Organisational Strategy & Design
Aligning structure, capability, and leadership focus to business ambition.
Value Proposition Definition
Crafting clear, compelling propositions that connect brand, experience, and commercial value.
Partnership & Ecosystem Strategy
Defining how to collaborate with others for mutual growth and strategic edge.
Why choose Experience.eQ™ from D&Co?
D&Co's Experience.eQ™ combines strategic intelligence, emotional insight, and AI-powered acceleration to help organizations design and deliver exceptional customer experiences.
Define Clear, Ambitious Business Strategies with Intelligence, Empathy, and Precision
What is Experience eQ™ for Strategy?
Experience eQ™ is D&Co’s proven method for developing strategic clarity, driving ambitious growth, and accelerating business outcomes - powered by the integrated force of human insight (IQ), emotional intelligence (EQ), and advanced analytics (AI).
We start by deeply understanding your strategic landscape: clarifying where to play, how to win, and precisely what it takes to deliver. We then apply the combined strength of our senior strategists and AI-powered tools to test and validate your strategic choices, ensuring alignment, practicality, and impact.
At the heart of Experience eQ™ for Strategy is our distinctive combination of:
IQ (HUMAN SMARTS):
Senior strategic leadership, rigorous commercial analysis, and deep market insight, giving your organisation clarity and actionable direction.
EQ (EMOTIONAL INTELLIGENCE):
Methods and frameworks designed to engage stakeholders, build strategic alignment, and inspire action - so your strategy resonates deeply across your business.
AI (ANALYTICAL ACCELERATION):
Advanced predictive analytics, market scenario modelling, and strategic validation tools that enhance decision-making accuracy, speed, and agility.
The result?
Clear, actionable, and resilient strategies - crafted intelligently, emotionally resonant, and executed precisely, giving your organisation the confidence and capability to grow, adapt, and win.
What Makes Experience eQ™ for Strategy Different?
IQ – Human Smarts
Senior strategic expertise and deep commercial rigour, delivering strategic clarity and actionable plans.
EQ – Emotional Intelligence
Engagement frameworks that resonate emotionally, inspire stakeholder buy-in, and ensure sustained organisational momentum.
AI – Creative Acceleration
Advanced analytics and predictive models that sharpen strategic choices, increase decision-making confidence, and accelerate execution.
From strategic ambiguity to precise clarity and action - Experience eQ™ for Strategy moves your organisation forward decisively, intelligently, and purposefully.
If you're ready to turn strategic insight into strategic impact, let’s talk.
Brand Use Cases by Industry
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Transform trust, build emotional connections, and clearly communicate your distinct advantage.
Customer-centric brand positioning
Emotionally resonant visual and verbal identities
Brand strategies validated through market analytics and testing
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Differentiate through emotionally engaging, trust-building brand interactions.
Brand architectures that simplify complex portfolios
Compelling brand expressions and communication strategies
Immersive physical and digital brand experiences
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Create aspirational brands that deeply motivate, engage, and retain your community.
Strategic naming and brand architecture
Powerful, engaging content and campaign strategies
Visually compelling brand experiences aligned to wellness trends
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Rapidly position and scale market-ready brands and products, emotionally aligned to customer needs.
Fast-cycle naming and brand validation
Emotionally engaging packaging and interaction design
Go-to-market toolkits accelerated by AI-driven insights
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Humanise complex healthcare experiences, reducing anxiety and clearly communicating brand trust.
Brand strategy and identity to simplify complex services
Empathy-led visual and interaction design
Content strategies for clear, comforting communication
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Enhance brand appeal, clarify positioning, and improve engagement through emotive brand strategies.
Customer-focused brand positioning strategies
Distinctive identity and interaction design
Immersive spatial experiences and brand activations
If you're ready to move from customer insight to customer impact, let’s talk.
Strategy Case Studies
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Meridian Energy
Helping to take 100% Certified Renewable Energy to market
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Loyalty NZ
Exploring transformational customer value propositions
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WEL Networks
Empowering WEL Networks to embrace its digital future