Meridian Energy Renewable Energy Proposition
Helping Meridian Energy to take 100% Certified Renewable Energy to Market.
Background
D&Co partnered with Meridian Energy to explore the customer desirability and commercial proposition for 100% Certified Renewable Energy. The programme helped translate an emerging sustainability opportunity into customer value propositions and a differentiated market offering for corporate customers.
D&Co expertise
Innovation Strategy · Customer Research · Customer Value Proposition · Sustainability · Proposition Development · Energy
The challenge
When Meridian Energy started exploring opportunities to achieve a renewable energy accreditation that would guarantee Meridian Energy as 100% renewable they reached out to D&Co to understand customer desirability and develop a range of customer value propositions.
“It’s been an incredibly exciting project to get our teeth stuck into and one that’s ultimately delivering a sustainable, positive product to the New Zealand market.”
— Russell Douglas, Founder & Principal Strategist, D&Co
Accelerating the 100% certified renewable energy proposition.
Our solution
Certified Renewable Energy completely changes the carbon reporting and offsetting game for New Zealand businesses. It’s a product that enables businesses to report their Scope 2 electricity emissions – the ones linked to their electricity usage – as zero.
With Certified, if businesses are currently paying to offset their Scope 2 electricity emissions, they can stop. And if they're businesses that aren't currently offsetting, Certified means they don’t need to start.
Choosing Certified is a simple decision that makes a difference. It shows businesses' customers, partners, stakeholders and communities that they care about the future of our planet and that they're putting their money where their mouth is.
D&Co prepared a rapid response to conduct customer research with corporate clients, frame insights and synthesise findings to provide a set of strategic recommendations.
Post the research and synthesis D&Co worked collaboratively with Meridian Energy to develop the customer value proposition, business model canvas, brand story and programme planning.
Find out more: www.meridianenergy.co.nz/business/sustainability/certified-renewable-energy
Deliverables:
Qualitative research. Synthesis and recommendations. CVP development. Business model canvas. Brand story. Programme planning.
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