Loyalty NZ Customer Value Proposition & Innovation
Exploring Transformational Customer Value Propositions.
Background
D&Co partnered with Loyalty NZ to explore potentially transformative customer value propositions and experience concepts for Fly Buys. The work focused on identifying new sources of customer value and translating them into tangible future experience opportunities.
D&Co expertise
Customer Value Proposition · Customer Experience · Innovation Strategy · Concept Development · Experience Design
The challenge
To arrive at a customer value proposition and example experience concept that had the potential to transform the Fly Buys programme.
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