Bringing BODYiQ to Life
Together, we're transforming the testing experience from complex and clinical into something human, empowering, and intuitive. From brand strategy and naming to a dynamic visual identity system, BODYiQ® is now positioned to lead the way in preventative care and wellbeing.
We're super proud to see BODYiQ® hit the market and start to make a real impact for New Zealanders, and excited about where the journey takes us next. We're already supporting the team with introductions to our other clients to accelerate the adoption of BODYiQ® across New Zealand.
“We knew we needed a brand our customers could implicitly trust—one that made proactive health feel simple, intuitive, and empowering. Having worked successfully with D&Co previously, we knew they were the partner we wanted to collaborate with on this project. We received a standout brand strategy coupled with an approachable and understandable name, BODYiQ that the team rallied behind. They topped this off with a contemporary, approachable wordmark and a versatile, dynamic design system that has provided our partner network with a powerful toolkit for everything from the website and packaging to advertising materials. We’re excited about our ongoing partnership and where BODYiQ will take us next.”
— Scott Bishop, Chief Commercial Officer, Awanui
Visit www.bodyiq.co.nz to find out more or read the full D&Co case study here.
