Exploring Transformational Customer Value Propositions.
Background.
When Loyalty NZ wanted to explore a range of potentially transformative customer value propositions and customer experience moments they reached out to D&Co.
The goal.
To arrive at a customer value proposition and example experience concept that had the potential to transform the Fly Buys programme.
Deliverables:
Desktop trends research. Customer journey mapping.
CVP workshop planning and facilitation.
Loyalty NZ Board ideation workshop.
CVP concept development. Customer testing.
Related work.
Meridian Energy
CVP Development.
Snap
CVP Development, Business Strategy, Brand, CX, Marketing, Social.
Fonterra
Good Together Employee Engagement.