Butter. Naturally Better.
Background.
With demand for butter increasing dramatically over the past decade and supply not matching that demand butter prices significantly increased. This had led to customers considering alternatives.
The goal.
Anchor FP required assistance with a strategic positioning programme to help communicate the benefits of butter to customers around the globe.
“D&Co have been a breath of fresh air to work with bringing customer-centric thinking, creativity and pace to everything they touch.
We recently faced a serious business challenge across our global bakery customer base due to the continued increases in global butter prices. Russ and his team responded to the challenge with urgency, created solutions, and delivered them across Asia and Middle East within 6 weeks of our initial conversation.
Working with Russ across a number of Anchor Food Professionals projects has always been collaborative, transparent and refreshing, and I would recommend D&Co to anyone who is looking for this dynamic, fresh approach to delivering great work.”
— Susan Cassidy, GM Global Marketing, Brand & Communication at Anchor FP
Related work.
Annum
Digital Strategy, Website Design, Content Strategy & Copywriting.
OpenLoop
CVP Development, Brand Strategy & Identity, Web & App Design, Activations.
Fonterra
Good Together Employee Engagement.