Launching a new baby formula in New Zealand.
Background.
With the Anmum brand well established across Singapore and Malaysia it was time for Fonterra to launch the progressive formula into the New Zealand market.
The goal.
To launch the Anmum brand in the New Zealand market using digital as a key cornerstone of the launch.
Related work.
OpenLoop
CVP Development, Brand Strategy & Identity, Website/App Design, Activations.
Snap
CVP Development, Business Strategy, Brand, Marketing, Social.
Air New Zealand
In-flight Entertainment Visual Design.